Sport is an event in itself of moderate consumption, both in person and through the media. That is why it is not strange that there are significant events known and followed internationally that have already become classics. We present the most important events worldwide in terms of popularity and organizational level.
- Formula 1
Formula 1 is the most prestigious and popular international motor racing competition in the world, with participants such as Red Bull, Mercedes, Ferrari, Lotus, among others. As a curious fact, tourist packages to go to one of the 19 Formula 1 circuit around the world cost an average of $ 2,000 per person.
- Super Bowl
The sport par excellence of the United States, the final of football is the sports event that collects the most money per day of competition, and in organizational matters, exceptional security, the part-time show, and great publicity make that, even if you are not a big fan of this sport, follow it.
- UEFA Champions League
The most-watched sports event of the year was broadcast in more than 200 countries, and an average audience of 165 million (and a global reach of more than 380 million viewers) is estimated. During the event, 26 million people performed 67 million Facebook interactions related to the final. Mexico had the most significant interaction.
- FIFA World cup
The World Cup, held every four years, brings together millions of people from dozens of different nationalities in one country and floods the media space during its month of activities. It is the event with the most significant number of attendees; however, it is not the event with the most television streaming.
- Olympic Games
Considered the largest international multi-disciplinary sporting event, the Olympic Games probably have one of the best organizations and great shows throughout their history. The last venue was in London (2012), and the United States won 104 medals.
The World Cup final, the most-watched sporting event on the planet
It is the largest football event on the earth and also the most-watched sporting event. The World Cup final, which in Russia 2018 confronts France with Croatia, has surpassed 900 million viewers in the previous two matches. Well above the estimates of the Super bowl records, figures estimated at 160 million people.
In particular, the final between Holland and Spain, in 2010, gathered 910 million people in front of televisions around the world, according to FIFA. And the meeting between Argentina and Germany in 2014, to 1,013 million viewers. The figures can also be compared with the last Champions final, between Real Madrid and Liverpool, which was seen by some 350 million people (including 9.3 million in Spain).
Neither the opening of the Olympic Games in London, with some 900 million people pending of the tv, you can with the end of the World. Those figures were exceeded by the JJOO of Sydney (1.2 billion), Athens (3,000) and Beijing (3,800), this being the most viewed event in history. He was playing for them in China.
In the ranking of the most-watched sporting events, one should not leave out the final of the 2011 Cricket World Cup, which brought together 1 billion people on TV for the number of Indian citizens who followed the event around the globe.
On the other hand, it should be noted that the increase in viewers in the final of the World Cup contrasts with the average number of fans attending the matches of the tournament. In the last three editions, some 50,000 spectators have watched live matches, with the figures Germany 2006, South Africa 2010 and Brazil 2014 among the highest in history.
However, it was in the United States, in 1994, that more fans filled the stadiums, with an average of 69,000 tickets sold per game. The worst records date from France 1938 (20,900) and Italy 1934 (21,400).